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Web Site Domain Mistakes Often Made

      Humans often focus on immediate results at the expense of goals and user benfits.
      Unfortunately, unforseen consequences are the price consumers and site creators then pay.


1. THE BIGGEST WEB SITE DOMAIN ERROR

The web is about ongoing daily changes that, much like with marketing, sees many interactions.
• Understanding target markets, orgaization capabilities and digital messaging are basic pillars.
• Thousands of sites, daily, screeming for attention with never ending new current content.
• Some sites focus on just being 'top of mind' in their target demographic and psychograhic markets.
• Phone book goal sites (i.e. so folks can get in touch) - no need to read futher.
• Helping site visitors journey to their view of satisfaction and happiness is the ongoing future...
      Open interaction doors, build paths rather than just pick and click offerings.

   Web sites indifferent to the visitors needs, are out of date, or beautifully dull, get what they deserve from site visitors... a quick bounce away. Wihtout unique visitor relevant interaction, what would drive search engines to ever suggest the site to a larger audience ?
   Communicating an experience relevant to the visitor, that search engines can pass on, is key.


2. SLOW & BROKEN WEB SITES

• Your web site was quick at the start. Today things have changed. New web technology, numerous updates and equipment changes have happened.
   Death by a thousand cuts... performance is the price paid.

• Site visitors expect 'snappy' response of menaingful content. Search engines need sites with the newest content and fasteset delivery. Hosting companies deliver them through IP addresses. Hundreds of thousands of domains are frequently delivered through just that one IP address's equipment. Any one of those domains get black listed, that shared IP shares the black listing. Any domains with errors impact all other domains as their slow performance, errors or problems create delays and time outs.
• Being fast is the criteria for search engines their users and their advertisers. Slowly delivered content is unseen content no one cares about.
   If you don't care about poor operation why would you expect others to care more than you ?


3. MEANINGFUL CONTENT ON EACH WEB PAGE

• Your web site reflects who you are, what is unique about you and a tone of interacting expectation.
• A pretty web site tells visitors your company values 'image'. Unexpected or no meaningful content also tells the site visitor further interaction provides no benefit.
   A site visitor trades minutes of their life for what a web site offers. No meaningful content means they 'bounce' of to another site in seconds... never to return.


4. NOT ADVERTISING YOU WEB DOMAIN NAME

• Why would you want to hide a chance to tell folks about your domain... or help them contact you...when what they want is top of mind and important to them ?
• Take every opportunity to let interested folks know you care... open to what they are looking.
   The whole point of the internet is to be the pathway to a cost effective interaction.


5. ASSUMPTIONS, USING THE WRONG WORDS, KEYWORDS or WORD ENTITIES

• There is a world of difference in how words come across... "I'm not interested in wasting MY time." and "YOUR time is valuable so lets not waste it." Simple words can be used in a context that draws attention. Thousands of web sites use the word 'services" towards their goals. How can a search engine make certain it is showing the right information, unless the right words supply context. Pictures without alt tags are not seen by search engines.


6. IMAGES MATTER

"Words" do matter. "Images" matter MORE. Today "video" matters even MORE. The most successful communication has the highest density of content... letting both parties understand each other quickly. Would you rather read a thousand words of see the author talking ?

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